LAUNCHING CREMONA FOR IMPACT.COFFEE
CREMONA – PACKAGING & POS DESIGN
IMPACT.COFFEE
After being successfully listed in supermarkets for several years, the coffee brand ImpactCoffee launched a new product variety focused on educated mass consumers who primarily brew their coffee with automatic coffee makers.
The new coffee blend, called Cremona, is specifically created to deliver tasty, high-quality coffee drinks without requiring extensive knowledge or fine-tuning of their machines. It was launched in the beginning of 2025 and is listed at major supermarket chains such as REWE and METRO.
Client – Plastic2Beans
Services – Strategy, Packaging Design, Photography
2025
POS DESIGN FOR A Successfull METRO LAUNCH
In 2025, ImpactCoffee received the opportunity to launch their new coffee, Cremona, alongside their existing product portfolio at METRO Germany.
For the launch week, I designed point-of-sale materials including product displays and LED advertising panels to support the live coffee bar, where customers could taste the coffee for free.
Since its launch at METRO, ImpactCoffee's products have performed exceptionally well and continue to fill a gap in the market's lineup of coffee brands.
Responsibilities
Packaging
Concept
POS Design
Lead & Execution
